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Architectural CGI of Smiths Garden residential development, Birmingham — Construct Media
Architectural visualisation of Welcome Building, Glass Wharf, Bristol — Construct Media
Cart and Horses, London
Kettle Yard, London
Flitcroft House, London
Soho Square, London
Armonia, Greece
Kingsmans Point, Hullbridge

Architectural Visualisation & Verified Views — Bath, UK

The visual
that wins
the argument.

Twenty years of precision-led CGI and verified views — for architects, developers, and heritage bodies who need visuals that hold up under scrutiny.

Accuracy isn't enough. Your visualisation needs to be undeniable — technically credible to the inspector, and visually compelling to the decision-maker.

Construct Media — Bath, UK — founded 2003
20+
Years in practice

Founded in Bath in 2003. From early CGI to today's GPU-rendered photoreal environments.

1,500+
Projects delivered

Residential, commercial, hospitality and heritage — single dwellings to major regeneration schemes.

5,479
Images produced

Every image built from architects' drawings and BIM models, matched to real-world conditions.

133
Animations & films

Fly-throughs, marketing films and walk-throughs — every frame produced by experienced professionals.

Global project distribution

Global
reach
60% UK Market
25% US Market
10% African Market
5% Middle Eastern Market

What we do

Three disciplines.
One standard of rigour.

We produce images that are built to persuade — technically sound enough to satisfy a planning inspector, atmospheric enough to move a buyer. And we build the intelligence tools that help you understand your planning risk before the application lands.

01 / 03

Architectural Visualisation

Photo-real CGI for residential, commercial and mixed-use projects at every stage — from early planning submissions through to marketing material and sales launches. We work directly from architect's drawings and BIM models, matching materiality, light conditions and context with care.

Exteriors · Interiors · Aerial views · Phased development sequences · Animation & film

02 / 03

Verified Views & AVRs

Accurate Visual Representations produced to the standards demanded by planning authorities, heritage bodies and design review panels. Our verified views are built around rigorous surveyed camera positions and photographic methodology — they're made to withstand interrogation.

Planning AVRs · Heritage impact assessment · LVIA support · EIA visual chapters · Townscape views

03 / 03

Visual Risk & Planning Intelligence

We develop tools and frameworks that help developers, planning consultants and local authorities understand visual planning risk before it becomes a problem. Through V-Score and our Advent Visual brand, we bring data-led rigour to the planning process — turning subjective visual assessment into defensible, evidence-based analysis.

V-Score visual risk audit · Corridor coordination · Cumulative impact baselines · Advent Visual →

Verified Views & AVRs

When the stakes are high enough to demand certainty.

Accurate Visual Representations are the technical foundation of any contested planning submission. Ours are produced with the rigour that planning inspectors, conservation officers and design review panels expect — and the clarity that helps decision-makers understand what they're approving.

Base photograph of School Road, Ealing — existing conditions before development
Verified view AVR of proposed residential tower, School Road Ealing — Construct Media
Existing Proposed

Drag or swipe to compare the base photograph with the verified view — School Road, Ealing, London

  • Surveyed camera positions established by a qualified topographic surveyor
  • Calibrated photography taken at the agreed station points
  • 3D model accurately positioned within a verified coordinate system
  • Rendered output composited to match the photographic base image
  • Full methodology report prepared for planning submission
  • Produced in accordance with GLVIA3, SNH/NatureScot and Historic England guidance
  • Compatible with EIA Townscape and Visual Impact Assessment chapters

Standards: GLVIA3 · SNH/NatureScot 2017 · Historic England Setting Guidance · GLA 2012 · SPG Visual Impact Methodologies

Download AVR Examples

AVR Levels of Accuracy

Level 1 — Indicative

Approximate representation from publicly available mapping. Suitable for early-stage design consultation and pre-application scoping.

Level 2 — Accurate

Camera-matched photographic base with a geometrically accurate 3D model. Suitable for the majority of planning submissions and design review.

Level 3 — Verified

Full survey-controlled methodology with a detailed methodology report. Suitable for nationally significant schemes, heritage settings and contested applications.

We advise on the appropriate level for your project at brief stage. Most planning submissions require Level 2; heritage impact assessments typically require Level 3.

Planning Intelligence

Visual risk, made legible.

The planning system asks developers to demonstrate that their scheme is acceptable. We build the tools and frameworks that help you understand your visual risk before that question is asked — and answer it with precision when it is.

V-Score

Visual planning risk, scored and documented.

V-Score is a structured 35-point visual audit framework that evaluates a scheme's planning risk across the dimensions that most commonly drive refusal or appeal — townscape impact, heritage setting, cumulative effect, public realm quality and visual amenity. The output is a scored, documented report that gives developers, planning consultants and design teams a clear, evidence-based picture of where the visual case is strong and where it needs work — before the application is submitted.

Pre-application risk audit · Planning submission support · Appeal evidence · Design review preparation

Visit vscore.tech →

Advent Visual

Premium visual consultancy for heritage and luxury development.

Advent Visual is Construct Media's dedicated brand for high-value heritage, conservation and luxury development work — where the stakes are highest and the standard of visual evidence must be correspondingly rigorous. Advent operates at the intersection of architectural precision, heritage sensitivity and planning intelligence, delivering verified views and visual risk management for schemes where scrutiny is intense and the cost of getting it wrong is significant.

Heritage impact assessment · Listed building settings · Conservation area appraisals · Luxury development

Visit advent.art →

Corridor Coordination

A single visual baseline for multi-scheme regeneration corridors.

Where multiple schemes are coming forward in the same area simultaneously, the visual evidence base fragments. Each developer commissions independent photography, surveys and camera positions to different standards — making cumulative impact impossible to assess with rigour. We establish unified visual baselines for regeneration corridors: one survey framework, one photographic standard, one set of agreed viewpoints — shared across all schemes, maintained annually, and updated as each application progresses.

Unified survey frameworks · Shared photographic baselines · Cumulative impact visualisation · Annual programme management

Visual Risk Management

From submission to committee — visual evidence that holds.

Planning committees and design review panels increasingly scrutinise the quality and methodology of visual submissions. A technically correct AVR is necessary but not sufficient — the evidence must also be legible to non-specialist decision-makers. We work with developers and planning consultants to ensure that every visual submission is technically defensible, clearly presented and strategically positioned to support the planning case rather than merely illustrate it.

EIA visual chapters · Planning committee support · Design review preparation · Appeal evidence packages

Case Studies

Projects in depth

Clients & Collaborators

Adderstone Group Aitch Group Allford Hall Monaghan Morris Arcadis Atkins Avanton Bainbridge Berkeley Group Darling Associates Architects DMBA EPR Architects Eutopia Homes Excelsior Farrells Francis Hunter Fraser & Co Fruition Properties Goodstone Hale Honky IPE Developments KALMARs Kibre Knight Frank Peerutin Karol Palmer Tabor Properties Redefine Properties Residential Land SAOTA Stanhope Stiff + Trevillion Squire & Partners Stirling Ackroyd Tishman Speyer Thornsett Wates

Contact

Let's talk about your project.

Tell us what you're working on. We're based in Bath and work with architects and developers across the UK — we'll come back to you quickly with a clear idea of what we can do and what it will cost.